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Haier Ceo Zhang: A Review Of Haier To Hand Gripping The Hammer by hi joiney
2009 years of Haier Group Zhang Chairman of the Board and Chief Executive Officer to speaking of extraordinary significance. He was born in 1949, is the Republic of peers. This means he has 60 years, we will somewhat surprised, because he was positioning the image in people's minds is the passion that is full of middle-aged prime.
25 years ago, Zhang came to Haier's predecessor?? Qingdao Refrigerator Plant any director, this time to lose morale and collective small factory, deep in debt, deficit 1.47 million. 1985, or an era of shortages of goods. When the year Haier command hammer shatter the 76 units that failed the quality Refrigerator Time, it was decided Haier is China's an extraordinary enterprise, Zhang is a striker into the history of Chinese business people.
Year, the Third Plenary Session of the party's 12 passed the "CPC Central Committee decision on economic reform", the market demand increased rapidly in 1984, China's refrigerator output was 57.7 million units in 1985, Meng increased to 1.448 million units in 1988 to 7.576 million units of production ranked first in the world. In the "cover cover can sell a refrigerator to" the shortage era expansion was consistent with the domestic refrigerator business practices. But Haier start, first of all not pursue production of tangible, but intangible reputation. Zhang clearly stated, "credibility of the first sale, then sell the products." Defective product is waste! With the hammer fell on the refrigerator on bursts of sonorous, Haier's quality consciousness in 1985, woke up really smashed.
Zhang concept, the trend was first opened. Subsequently, the Haier "Japanese do on completion, on clear days with high" management model; to revitalize the intangible tangible assets in order to achieve rapid expansion; "Haier stars Service "Model established; and the" first market in the factory "," first the difficult "and" globalization is localization "and other ideas to make the practice of the rapid development of Haier. 2008 Haier brand value of 80.3 billion yuan, global business group the amount of 119 billion yuan, the profit increase of more than Sell Twice the revenue growth.
Zhang was the first awareness of China's enterprises "going out" of the importance of entrepreneurs. In 1999, Haier invested 30 million U.S. dollars, South Carolina in the United States built industrial park. At that time, many of his domestic concerns. It's based on is that the United States the advantage of leading technology, the disadvantage is the high labor costs, and market saturation, to the United States is no doubt as to our own weaknesses, attacking people long. In fact, when the Haier refrigerator to the United States has reached 50 million units to 29 million units while the plant had already reached the breakeven point. Although the annual salary of 25,000 U.S. dollars the U.S. labor force, is 8 to 10 times China's low wage advantage can be fully offset by freight, and future trends in freight rates are higher. Second, the plant can also place in the United States to gather information, local technology development. Third, it could save transit time of 30 days, while "American" label is a selling point, is attractive to U.S. retailers, U.S. firms can compete equally with, is a big advantage.
Now, the U.S. local consumers to know: Haier is a good Home Appliances Brand, and is a U.S. brand.
2008 years, Zhang Haier want to transform into a service-oriented enterprises, service driven manufacturing, the starting point is to make their own manufacturing businesses in this pure and complete upgrade. Appliance manufacturing industry is not a sunrise industry with high profits relative to the profit-making industries, appliance industry profits have been as thin as the blade?? States United States In January 1987 out its first stores, Suning In December 1990 opened up his own shop, these new services appliance industry Yetai or business model, came from a bud formed state, after the year 2000. The time is play the Lords appliances Price war Some prices butcher to pull the price of home appliances to the abyss. The industry's authoritative source observation, then, any number of appliances Gangster together, can bring the country the United States are killed in the cradle, the main chain of the market chain, to realize their maximum profit. Now Suning, Gome model a great success, and its value in the capital markets has been most vividly the expression.
Haier is a brilliant business, Zhang is a brilliant person, but now, forget about their own Haier is entering a new stage of their own zero. Great courage in themselves are extremely painful surgery, but a great company and it wants the times, this can not be non-.
Zhang are re-examining ourselves, look forward to Haier, holding a hammer.
About the Author
I am China Toys Suppliers writer, reports some information about glass capillary tube, decanting funnel.
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